EmbroidMe’s full-service personalized products and apparel centers are individually owned and operated by franchisees who are trained experts in embroidery and business operation. When you invest in the award-winning EmbroidMe franchise brand, you are provided with five weeks of the most comprehensive and extensive training programs in the industry. EmbroidMe not only has some of the world’s leading embroidery experts, we have some of the world’s leading franchising experts. That means that only through the EmbroidMe training program do you get some of the most experienced people in the business right at your fingertips.
Your success is our success; therefore, we do everything we can to help your business thrive. Since the best place to start is the beginning, after many years and countless resources, we have designed the best training program in the industry; all housed in one of the country’s most state-of-the-art training facilities. While training specifically to production is a major part of the program, more importantly, every EmbroidMe franchisee will leave training with the knowledge of what it takes to own and operate a successful business.
Our internationally-recognized training program includes:
Two weeks at the world headquarters in West Palm Beach, Florida
Up to one week of on-the-job training at a successful, established EmbroidMe franchise
One week of technical training at your new EmbroidMe
One week of marketing training at your new EmbroidMe
Two-Week Training Session at World Headquarters in West Palm Beach, Florida Business Management: We will cover business management aspects, created through many years of franchising, as they pertain to the efficient and effective operation of your business. Areas that will be covered include financial management, marketing management, staff management, business planning, as well as, production management. Staff Management: EmbroidMe has spent a great deal of time developing proven techniques for hiring, training and managing your employees. We will teach you the top methods for recruiting and interviewing as well as best practices for compensating and incentivizing, in order to help you find the right employees for your business. Financial Management: One of the fundamentals of successful business management is the ability to maintain accurate and informative financial records. Our team of experts will work with you to learn the ins and outs of financial record keeping and teach you how to use that information to analyze and enhance your store’s performance. Operations: The daily operations of a business are a key foundation to a successful business. In training, you will learn not only the day-to-day routine but learn how to leverage time management skills, goal setting and business planning to create a successful business. Marketing: Name recognition is certainly a benefit of being a part of the world’s largest embellishment franchise, and at EmbroidMe we also understand that your concern is more individual. That’s why we make every effort to assist you in developing your business’ standing in your local community. EmbroidMe’s marketing team has developed a program that includes a wide array of marketing and advertising tools such as direct mailings, yellow page ads, brochures, and buyer’s guides. The latest tool is the development of our online apparel design studio which allows your clients to design online and submit for a production. Our website marketing program also includes an advanced easy to use website and custom online company stores for your clients. Through our unique online customization tool you are able to tailor your marketing materials to your store. Our team of marketing experts will be available to further assist you with your marketing strategy after your training. Advertising and PR: EmbroidMe offers one of the most progressive national advertising programs in the industry. The EmbroidMe National Ad Fund is a comprehensive and effective national advertising program which is governed by a board of EmbroidMe franchisees elected by their peers and an advertising expert from the corporate headquarters. Consultation is also provided for strategic industry ad placement and brand development. The Ad Fund closely monitors the success of each media placement through real-time online reporting and then uses that information to optimize further media buying strategies.
Internet Marketing: In the ever changing world of technology you will be instructed on how to leverage the internet as a means of finding and retaining customers. Topics in this area to be covered include search engine optimization, social media and pay per click campaigns. Industry Knowledge: Our dynamic research and development program coupled with our technical, financial and creative departments continuously monitors the pulse of the industry. This allows us to support the latest technologies and provide exclusive products and custom services that are only available to EmbroidMe franchisees. While at training you will learn about the most common used materials and best practices of production methods. Through our proprietary job scheduling system you will be confident in taking a client’s order from concept to completion. In this digital age, you will learn everything from basic computer operation to the design software. The size of the EmbroidMe network of stores has allowed us to create exclusive relationships with the industry’s most respected vendors, in turn, allowing our franchisees to take advantage of mass purchasing pricing.
For many, operating a business may be a new and somewhat overwhelming experience. That is why, at EmbroidMe, we take training very seriously. After years of research, we have developed a training program that best prepares EmbroidMe franchisees for the journey into business ownership. A great deal of time and attention to detail went into creating a system that would equip each and every franchisee with the tools necessary for success.
As a franchisee in training, your introduction to the EmbroidMe training program begins with a two-week introductory training program held in West Palm Beach, FL at the most advanced training facility in the industry.
The newly-built, 12,000 sq. ft. facility boasts state-of-the-art embroideryand garment printing equipment, computer training classrooms, a stadium seating lecture theater, store lobby replicas, fully-equipped production rooms, as well as, a full staff of training specialists who use proven training techniques to provide every EmbroidMe franchisee with the knowledge that helps put them at an advantage.
The training facility is located on the EmbroidMe world headquarters campus, providing you an in-depth look at the organization, as well as, access to the support staff who are there to help you. The same team will be there providing support for you whenever you need it for the life of your business.
During your training, you are completely immersed in hands-on training for all aspects of EmbroidMe business ownership including:
One of the best ways to learn is through hands-on practice. We have some of the most knowledgeable and successful franchisees in the industry and we give you the opportunity to utilize their expertise by spending time in their store. Who better to educate you on how things work than someone who has been through it? Through hands-on instruction you will experience the day-to-day activities involved in EmbroidMe operation.
Technical Training at your New EmbroidMe
For one week, a technical set-up representative will be at your store installing and training you on your equipment and software. This is in addition to the training you receive at the world headquarters. The technical team makes sure you understand and feel comfortable operating the equipment.
Marketing Training at your New EmbroidMe
For one week, a marketing set-up representative will be at your store to help establish your marketing program and train you on sales and marketing techniques, including: the best way to generate new customers, how to cold-call, lead organization, how to write an estimate and how to follow-up with customers. This is in addition to the training you receive at the world headquarters.